Chalhoub Group had a plan and vision a few years ago to switch from traditional to digital signage. We worked to supply, install, and implement a large number of digital signage displays in their renovated storefronts across the kingdom, using LCD and Direct LED technologies.

We have supplied and installed over 1,000 projectors and projector screens, as well as complete wiring systems.

The project is still ongoing, and our dedicated special team is 24 hours ready for any installation requests from King Abdulaziz University.

Samir has been the key partner with Royal Commission for Jubail and Yanbu’s community for the past 5 years in supplying, installing, and implementing Smart Classrooms Solution with Interactive Whiteboards and Projectors to all the schools in Yanbu.

We also arranged training sessions for their teachers and instructors to help them use this technology.

Petro Rabigh is one of Samir’s key accounts, with whom we collaborate on AV projects as a partner and consultant.

For their meeting rooms, auditoriums, and training rooms, we’ve completed numerous AV scopes. We have also set up discussion systems, digital podiums, interactive flat panels, digital signage displays, audio systems, projectors, and so on.

We have worked on 30 various types of rooms in the Medical College of King Saud University such as; classrooms, lecture halls, tutorial rooms, TV studios, and the primary control centre.

Each classroom consists of interactive panels and a central fiber optic networking to make it easy to connect a classroom with another. With the video conference option, teachers can electronically connect with students from anywhere in the world.

At the Administration College of King Saud University, we worked on 280 classrooms, 7 auditoriums, and 8 meeting rooms. In classrooms, we provided them with interactive panels with touch control for ease and comfort of use.

All their rooms are automated, and sound enforced. We also installed e-Podiums with an AV system.

Over 500 FIDS (Flight information display system) display screens were installed on Terminals 1, 2, and 5 of Riyadh Airport. Control room Display and Video walls are among them.

We have designed and installed a high-tech control center, including a 33-meter-long video wall with an IP-based solution to connect and control the video wall from anywhere on the network. All their meeting rooms are provided with interactive panels.

The Ministry of Transportation’s meeting room was provided with advanced features and a video wall.

It consists of a video conference system and motorized screens that can be controlled by a single user interface built in the table. 

Prince Sattam Bin Abdulaziz University

What we’ve created, done, and supervised:

  • The turnkey project includes decoration for a meeting room.
  • Audio (speakers and microphone) system for classroom automation.
  • Screens and a system for integrating them.
  • Video conferencing projectors in the classrooms.
  • Rooms for training.
  • Furniture and audiovisual system.

Saudi Electricity – Speed Meter Operation Centers (SMOC)

  • We provided installation drawings for video walls.

  • We installed Video walls and Hiper wall software.

  • Eventually, We supply documentation for the video walls.

Ministry of Defence

The auditorium’s AV system was installed, and it is controlled by a wireless touch panel.
We also installed various sound system models, including، Wireless microphones, digital sound mixing, a projector, a projection screen, and screen installation, they’re just a few examples of sound system components.

General Authority of Zakat & Tax

We created a conceptual drawing and provided a streaming camera with an auto-tracking system. We also installed and configured the video and audio systems (recording and archiving).

Alshaya Group

We installed video walls and a hiperwall software.

Institute of Public Administration

We Provided a well-designed conceptual drawing and some of the highlights are:

TV studio, control room, furniture, civil renovation, discussion and translation system, sound system, display system, AV switching and control, and live streaming.

We offered a Camera system with auto-tracking, recording, archiving, and streaming capabilities. We also installed a visual and audio system (including a full AV turn-key solution).

King Abdullah University for Science & Technology (KAUST)

We Supplied, installed, tested, and commissioned a video wall classroom projection system.

The project includes the following phases:

  • Video wall.

  • Classroom projectors and projection screens.

Rotana | Centro Hotel  

We supplied, installed, tested, and commissioned AV & LC Systems. The project includes the following phases:

  • Audio Visual solutions for meeting rooms.

  • Background music.

  • IP CCTV system.

  • Access control.

  • Structured cabling.


SITA | Jed Airport

FIDS Display systems were supplied, installed, tested, and commissioned at airports across the Kingdom. The phases of the project are as follows:

  • Large-format displays.

  • Wall mounts.

Islamic Development Bank

We supplied, installed, tested, and commissioned digital signage and the meeting room scheduling. The project includes the following phases:

  • A 55-inch digital signage display.

  • A 55-inch (4 x 1) video wall.

  • Meeting room scheduling with a 21-inch touch display.

  • Digital signage software.

American International School Jeddah (AISJ)

We supplied, installed, tested and, commissioned their auditorium, gym, and meeting room with AV & LC solutions.

The project includes the following phases:

  • Control system for the auditorium.

  • Professional Stage Lighting & Rigging Solution for ETC Auditorium.

  • Gym and Swimming Pool Scoreboards & Timing System.

  • Auditorium Array Audio Solution.

  • Gym Audio Solution.

  • Classroom Projectors.

  • Classroom Audio and Control Solution.

  • Classroom Interactive Flat Panels.

  • Meeting Room Audio Visual Solution.

  • Music Rooms.

  • Band & Choir Room.

  • Digital Signage Solution.

Fakeeh College of Medical Sciences

A one of a kind, two-way learning method called Team-Based Learned is supplied, installed, tested, and commissioned. The phases of the project are as follows:

  • Control System.

  • Discussion System.

  • Audio Solution.

  • Interactive Flat Panels.

  • Motorized Display Lifts.

  • Wireless mics.

  • live streaming.

University of Business and Technology

We provided AV solutions in the boardrooms, conference rooms, classes, hybrid classes, theatres, and auditoriums.

Solutions like:

  • Interactive Screen panels.

  • Classes AV solution.

  • Cameras with VC technology.

SEDCO is one of Samir’s loyal customer, that has been provided with the best AV & LC solutions to all their meeting rooms in all section and departments. The project includes the following phases:

  • Board meeting room with a full AV system.

  • Audio conference system with a smart control system.

  • All departments huddle in small rooms with an IFP and a VC camera.

  • Big meeting rooms have an 86-inch IFP, a PTZ VC camera, and a sound system.

In the headquarters of the Saudi Cargo in Jeddah, We provided a video wall for the flight monitoring control.

Binzagr Museum

Background music is supplied, installed, tested, and commissioned.

Elaf Jeddah Hotel

We supplied, installed, tested, and commissioned IPTV solution to the hotel and provided audio visual solution to their wedding hall.

Boudl Hotel

We supplied, installed, and integrated Interactive Flat Panel screens to the following hotels:

  • Narciussus Hotel.
  • Barira Hotel.
  • Boudl hotel.

Four Points by Sheraton – AL MURJAN

The following are what we have designed, installed, and configured:

  • AV systems to 9 meeting rooms and a background music system for GF, SF, and MF, including reception, restaurants, and cafes.

  • Lighting, BGM, and AV control system.

  • A smart control system for All AV equipment, lighting fixtures, curtains, and sound system.

Aramco Transportation Fleet Management Center

We provided a Transportation Fleet Management Center that consists of a monitoring center with a video wall. The project included the following phases:

  • Design and Installation of a 7×2 55” Video Wall using a customized steel structure and audio system.
  • The whole system, which includes sound, lights, and controls, is Integrating and programmed to function with a single touch.

Saudi Aramco | Plaza conference centre

The plaza conference centre, located in Saudi Aramco’s Dhahran headquarters, is a large event center that hosts the CEO, VP, and other VIP events. The Direct LED Video wall which is a replacement for the previous projection system was designed with numerous technological breakthroughs and the most up-to-date A/V concepts. The project was delivered within 3 months and included the following phases:

  • Understanding the requirements of the end-user and fine-tuning an A/V system design in accordance with customer needs and system operability.
  • Integration of the new design with the existing infrastructure in order to minimize the cost without compromising on the overall system functions.
  • Installation of a 1.5mm PP, 9.15m x 2.74m Curved Direct LED Video Wall with customized steel structure, fiber connectivity, and dedicated power box.
  • Supplying, installing, and integrating audio systems.
  • Integrating and programming the whole system, which includes sound and controls, to function with a single touch.

Saudi Aramco | Nursery

The Nursery is a beautiful conference room located amidst the greeneries of Aramco Nursery Area, Dhahran. The project included Direct LED, Video Conferencing, Voice Tracking Audio System, and Controls. The project was delivered within 2 months and included the following phases:

  • Design and Installation of a 1.2mm PP, 3.66m x 2.06m Direct LED Video Wall with a customized steel structure, network connectivity, and video conferencing system.
  • Supply and installation of Tracking Mics and Speakers integrated with the Video Conferencing system.
  • Integrating and programming the whole system, which includes sound, lights, and controls, to function with a single touch.

Aramco E-Banner

The E-Banner 24/7 Screens Project is a digital signage project spanning many locations inside Aramco campus.

The project included the following phases:

  • Supply and installation of 24/7 Displays across 100 locations inside Aramco.
  • Connectivity varies from fiber to LAN.T