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SAMIR supported Chalhoub Group in its digital transformation vision, by the supply, installation & implementation of a large number of Digital Signage Displays in Chalhoub’s renovated storefronts kingdom-wide, using LCD & Direct LED Technologies.

SAMIR supplied & installed +1,000 projectors, projector screens, and complete wiring systems at King Abdulaziz University, with a 24-hour specialized dedicated team.

Partnering with the Royal Commission for Jubail & Yanbu, for the past 5 years, SAMIR has supported its community & all RC schools in Yanbu, via supplying, installing, and implementing Smart Classrooms Solution, with Interactive Whiteboards & Projectors. As extended support, SAMIR had provided technology know-how training sessions for teachers & instructors.

As partner & consultant for Petro Rabigh, SAMIR implemented numerous audio-visual systems & solutions in its meeting rooms, auditoriums & training rooms, including discussion systems, digital podiums, interactive flat panels, digital signage displays, audio systems, projectors, etc…

SAMIR’s solutions & systems were provided for +30 room types in the King Saud University’s Medical College, including classrooms, lecture halls, tutorial rooms, TV studios, & the primary control center. Classrooms were supplied with interactive panels, a central fiber-optic network for easy inter-classroom connection, as well as video conference options to streamline teachers’ virtual connection with students anywhere in the world.

At King Saud University’s Administration College, SAMIR provided 280 classrooms, 7 auditoriums & 8 meeting rooms with Touch-Control Interactive Panels, automated systems, sound enforcement solutions, and e-Podiums with an AV system.

SAMIR provided The Ministry of Transportation’s meeting room with advanced features, a video wall, including a video conference system & motorized screen, controllable by a single user interface built-in the table.

SAMIR provided Riyadh Airport with +500 Flight Information Display System (FIDS) display screens in Terminals 1, 2 & 5, including Control-Room Display & Video Walls. SAMIR also designed & installed a high-tech control center, including a 33-meter-long video wall with an IP-based solution to connect & control the video wall from anywhere on the network, and provided all meeting rooms with Interactive Panels.

SAMIR provided the Saudi Electricity’s Speed Meter Operation Centers (SMOC) with Video Wall Solutions, including the video walls’ installation drawings, video walls & Hiper wall software installation, as well as video wall documentation.

SAMIR supported Prince Sattam Bin Abdulaziz University with the provision & supervision of the design, supply & installation of a turnkey project, that included meeting room decoration; furniture & Audio-Visual System for training room; and Audio System (speakers & microphone) for classroom automation, with screens, video conferencing projectors, and system integration.

SAMIR provided the General Authority of Zakat & Tax with a conceptual drawing, a streaming camera with an auto-tracking system, as well as the installation & configuration of the Video & Audio Systems (recording & archiving).

SAMIR provided the Ministry of Defense with the installation of the auditorium’s Audio-Visual System, with a wireless touch panel controller. In addition, various sound system models were installed, including wireless microphones, digital sound mixing, a projector, a projection screen, a screen, and all related sound system components.


SAMIR provided the Institute of Public Administration with a well-designed conceptual drawing, including a TV studio, control room, furniture, civil renovation, discussion & translation system, sound system, display system, AV switching & control, and live streaming. As well as a Camera system with auto-tracking, recording, archiving, streaming capabilities, and the installation of an Audio-Visual System (a full AV turn-key solution).

SAMIR provided the Alshaya Group with Video Walls & Hiper-Wall Software.

SAMIR provided Rotana | Centro Hotel with Audio-Visual & Low Current Systems, in terms of supply, installation, testing & commissioning. The integrated system consists of meeting room Audio-Visual Solutions, Background Music, IP CCTV System, Access control & Structured Cabling.

SAMIR provided King Abdullah University for Science & Technology (KAUST) with a classroom video wall projection system (video wall, projectors & projection screens), in terms of supply, installation, testing & commissioning.

SAMIR provided the Islamic Development Bank with digital signage & the meeting room scheduling system, in terms of supply, installation, testing & commissioning. The system includes 55-inch Digital Signage Display, 55-inch (4×1) Video Wall, a 21-inch Touch Display meeting room scheduling, and Digital Signage Software.

SAMIR provided SITA | Jed Airport with Flight Information Display System (FIDS) display screens (including large-format displays & wall mounts) at airports across the Kingdom, in terms of supply, installation, testing & commissioning.

SAMIR provided the Fakeeh College of Medical Sciences with a one-of-a-kind, two-way learning method called ‘Team-Based Learning (TBL)’, in terms of supply, installation, testing & commissioning. The Solution includes Control System, Discussion System, Audio Solution, Interactive Flat Panels, Motorized Display Lifts, Wireless mics & Live Streaming.

SAMIR provided the American International School Jeddah (AISJ) with Audio-Visual & Low Current Systems, for their auditorium, gym & meeting room, in terms of supply, installation, testing & commissioning. The systems include:

  • Auditorium: Control System, Professional Stage Lighting, Rigging Solution for ETC Auditorium, and Auditorium Array Audio Solution.
  • Gym & Swimming Pool: Scoreboards, Timing System, and Audio Solution.
  • Classrooms: Projectors, Audio & Control Solution, Interactive Flat Panels.
  • Meeting Room: Audio Visual Solution.
  • Music Rooms and Band & Choir Room.
  • Digital Signage Solution.

SAMIR provided the Darat Safeya Binzagr with the Background Music, in terms of supply, installation, testing & commissioning.


SAMIR provided the University of Business & Technology with Audio-Visual Solutions for their boardrooms, conference rooms, classes, hybrid classes, theatres, & auditoriums. The Solution consists of Interactive Screen panels, Classes AV solutions & Cameras with VC Technology.

SAMIR provided Boudl ‘Apart Hotels with integrated Interactive Flat Panel screens, in terms of supply & installation, for Narcissus Hotel, Barira Hotel & Boudl hotel.

SAMIR provided the Saudi Cargo headquarters in Jeddah with a Video Wall for Flight Monitoring Control.

SAMIR provided Elaf Jeddah Hotel with the IPTV Solution for the hotel & the Audio-Visual Solution for the banquet hall, in terms of supply, installation, testing & commissioning.

Based on a long-term relationship, SAMIR provided SEDCO Holding with the best Audio-Visual & Low Current Solutions in all their meeting rooms. The Solution consists of:

  • Board Meeting Room: a full Audio-Visual System and Audio-Conference System with a Smart Control System.
  • Huddle small rooms: an IFP & VC camera.
  • Big meeting rooms: 86-inch IFP, PTZ VC camera, and Sound System.

SAMIR provided the Four Points by Sheraton – AL MURJAN with the design, installation & configuration of Audio-Visual & Low Current Solutions, including Audio-Visual Systems to 9 meeting rooms; Background Music System for GF, SF & MF (including reception, restaurants, & cafes), Lighting; BGM & AV Control System; Smart Control System for All AV equipment, lighting fixtures, curtains & Sound System.

SAMIR provided Saudi Aramco with multiple solutions & systems in various locations, as follows:

Saudi Aramco | Transportation Fleet Management Center

SAMIR provided a Transportation Fleet Management Center, that consists of a monitoring center with a video wall. The System consists of the Design & Installation of a 7×2 55” Video Wall using a customized steel structure; Audio, Sound, Lights & Controls Systems, all integrated & programmed to function with a single touch.

Saudi Aramco | Plaza Conference Center

The Plaza Conference Center, located in Saudi Aramco’s Dhahran headquarters, hosts the CEO, VP & other VIP events. SAMIR designed a high-tech Direct LED Video Wall, with numerous technological breakthroughs & the most up-to-date Audio-Visual Concepts. The project was executed in several phases as follows:

  • Understand the requirements, fine-tuning & design an Audio-Visual System that meets all needs & system operability.
  • Integration of the new design with the existing infrastructure, to minimize cost without compromising the overall system functions.
  • Installation of a 1.5mm PP, 9.15mx2.74m Curved Direct LED Video Wall, with customized steel structure, fiber connectivity, & a dedicated power box.
  • Supply, installation & integration of Audio Systems.
  • Integration & programming of the whole system (Sound & Controls) to function with a single touch.

Saudi Aramco | Nursery

The Nursery is located in a beautiful conference room amidst the greeneries of Aramco Nursery Area, Dhahran. SAMIR designed & installed Direct LED, Video Conferencing, Voice Tracking Audio System & Controls. The project was executed in several phases as follows:

  • Design & Installation of a 1.2mm PP, 3.66mx2.06m Direct LED Video Wall, with a customized steel structure, network connectivity & Video Conferencing System.
  • Supply & installation of Tracking Mics & Speakers, integrated with the Video Conferencing System.
  • Integration & programming of the whole system (Sound, Light & Controls) to function with a single touch

Saudi Aramco | E-Banner

SAMIR provided the supply & installation of the Digital Signage Solution, for E-Banner 24/7 Screens across 100 locations inside Aramco campus, with a connectivity variation from fiber to LAN.T.